PumpUp is a mobile social network for healthy and active living. PumpUp combines photo sharing, community, and fitness tracking into one experience, providing users with a holistic platform for their health and fitness. Users motivate each other within the community through likes, positive comments, and following like-minded individuals. PumpUp also allows users to design and track custom exercise plans, track their favourite activities, and weight. With the PumpUp platform, users don’t just start getting active, they stay active over the long term.