Adpop Media inserts advertising into the 3D space of any video. The simplest use case of Adpop’s technology is product placement inserted after filming, and in-video ads that can be personalized to the viewer. The Company uses machine learning, computer vision, and 3D geometry reconstruction, to develop algorithms of the source region (an empty wall, a t-shirt, a picture frame, etc.). Adpop then inserts an image or video into the area. The technology automatically handles camera rotations, reflections, shadows, lighting effect changes, and even objects passing in front of the image in the video.